Unity's CEO's remarks for developers who are reluctant to monetize are running online. Gaspassed to cancel the sublime philosophy

UNITY Technologies (hereinafter, Unity), which develops the game engine Unity, points to a reluctant developer in monetization, saying wonderful but ridiculous idiot. Ripples are spreading in the community. What was the background of the sudden rant by Unity's executive?

Unity is a technology-based technology company. The company's game engine Unity is used for various sizes and genre game titles, regardless of game deployment platforms such as PC, console, and mobile. The company announced on July 13 that it has agreed to become a wholly owned subsidiary of iRonsource. It was a policy of creating an environment for mobile game developers to make it easier to monetize the work and to analyze user analysis (related articles). In collaboration with IRONSORCE, we are aiming for a mechanism that supports the growth and monetization of the work.

John Riccitiello, a Unity's CEO, is currently criticizing developers and users on SNS. He started his remarks in an interview published in the overseas media Pocket Gamer.biz. The theme of the interview is a topic related to the above-mentioned iRonsource subsidiary. In the interview, MARC WHITTEN, who is a Unity Senior VP, responded to the interview. He talked about the background of the Ironsource subsidiary and the future of Unity. So Riccitiello's mouth came out of the question.

In an interview article, Riccitiello was questioned in the early stage of game development, saying, Some developers may be resistant to implementing and using user dialogue for monetization in the early stage of game development. He said, The developers who are reluctant to monetize are old-fashioned craftsmanship. He also praised that they are beautiful, pure, and wonderful people, said some of the game industry. Nevertheless, he continued, saying, They are at the same time as the Biggest Fucking IDIOTS.

His remarks were quickly featured in many media. Unity's CEO is a remark that the developer who is reluctant to monopolize mobile games is a big idiot. In addition, many comments have commented on SNS posting such media articles that criticize RICCITIELLO from game developers and users. Certainly, RICCITIELLO's remarks with Odebun are too shallow to say in public as CEOs. Even with that one point, he would not be able to be criticized.

Riccitiello has also expressed a certain respect for monetary developers in monetary, while the idiot speaks. Why did he come to ridicule such developers? In an interview mentioned above, he stated, Once upon a time, it was normal for developers to concentrate on making games, and to leave everything in advance with those representatives and sales. He said that in many art formats, similar techniques were persistent, and he strongly respects such techniques.

Riccitiello said, Game companies are two differentiated between those with such philosophy and those who are trying to determine the conditions of successful works. He also states that he should avoid the development of the work that is indifferent to the user's feedback for the success of the work. It would be an opinion that developers should pay attention to marketing aspects, create successful works, or work on games that will result in sales. Read the remarks so far that Riccitiello's big idiot refers to the developer who is careless about the commercial success of the work.

In the interview, after a series of Riccitiello's response, Whitten also stated. He commented that Unity's responsibility was to promote democratization of game development and build an environment where developers could easily succeed. He told the developers that developers could use data and know-how, which were often used by only marketing staff. If you put a series of remarks, you will see Unity's goal that I want to create a mechanism that can make a firm profit even if small developers who do publishing themselves do themselves. Despite talking about such philosophy, Riccitiello's ventilated idiot remarks all ruined.

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